08.12.2004

A DYNAMIC BEACH VOLLEYBALL PARTNERSHIP

European Championship Tour

Luxembourg/Zurich, December 7, 2004. A young dynamic sport and a youthful car with a shot of refreshing lifestyle. A trendy sport and a classy brand name have found each other. The Beach Volleyball European Championship Tour and the smart brand tie the knot for a promising relationship.

Smart will be supporting the European Beach Volleyball Tour in the coming years: "It is fantastic to be able to develop the Tour together with such a great partner", says Christian Scholbrock, Managing Director of the Swiss agency Global Sports Marketing (GSM) who organises the European Championship Tour for the European Volleyball Confederation (CEV). In addition to tournaments in Roseto degli Abruzzi (Italy) and Valencia (Spain) the season 2004 was highlighted by the European Championship Final in Timmendorfer Strand (Germany). The planning for the European Championship Tour 2005 is already in full swing with several tour dates and tournaments already being in the finalisation phase. "The far-reaching support by smart will provide us with an extra boost in the continued promotion of the Tour - the coming weeks and months will see a lot of positive news", Christian Scholbrock predicts.




Background information on the European Championship Tour
The European Championship Tour is the highest ranked series of European Beach Volleyball tournaments that promotes the sport and its star players on a European level. The series of tournaments culminates into the European Championship Final as the season's highlight.
For further information please visit www.eurobeachtour.com and/or contact the Communication Managers of the European Championship Tour Klaus Wegener and Felix Meininghaus at communications@eurobeachtour.com.

Background information on the Confédération Européenne de Volleyball
The CEV is the FIVB supporting institution responsible for governing 54 National Volleyball Federations throughout Europe and is recognised as such by the Fédération Internationale de Volleyball (FIVB) for Volleyball and Beach Volleyball. The CEV has the authority and responsibility for organising all European Competitions, especially the European Championship Tour (Men & Women).
For further information please contact the CEV Head Office in Luxembourg, Olivier Mottier at olivier.mottier@cev.lu or + 352 25 46 46 25.

Background information on Global Sports Marketing Ltd. (GSM)

GSM is dedicated to the development and implementation of innovation in sports and entertainment. The company positions and markets international sports and entertainment properties on behalf of the respective rights-holders. Besides, it offers all services related to the marketing of commercial rights - media, sponsorship and licensing/merchandising rights as well as development of sports brands. GSM, based in Zurich (Switzerland) develops, promotes and markets the European Championship Tour within a long-term partnership with the European Volleyball Confederation CEV.
For further information please contact Global Sports Marketing, Christian Scholbrock at christian.scholbrock@gsmglobalsports.com or +41 43 244 9977.

More on the web at www.cev.lu