ENGLISH VOLLEYBALL SEEKS TO RAISE ITS STATUS WITH NEW MARKETING STRATEGY

English Volleyball Association

Luxembourg, September 8, 2004. The English Volleyball Association (EVA) has appointed Goodform Ltd, a sports sales and marketing company, to prepare a new marketing strategy for the sport in England. 

Goodform started the project in August and are due to present their final report in October. The EVA is seeking an analysis of existing marketing activity and in particular a plan for future activity. Even though volleyball is amongst the top five world sports for participation with 218 countries affiliated to the FIVB, it does not enjoy the same participation levels and profile in England that the sport enjoys in many other countries. EVA chief executive Toomas Ojasoo said: “Goodform stood out in the tender process as a specialist in sales & marketing in the sports industry, who have helped other governing bodies like ourselves such as Netball and Badminton. We also liked their very practical approach, and the depth of their specific experience in marketing a variety of sports over a number of years.”
Goodform’s managing director, Stuart Dalrymple, said: “Our focus will be to help the governing body to dramatically improve its profile and the image of the sport. It has a good base of players, and an exciting opportunity with the growth of Beach Volleyball which we will be exploring for the wider benefit of the sport.”

More on the web at www.cev.lu

Enjoy & Be There:
3-11 September 2004: Women’s Under 19 European Championships, Bardejov, Presov, Slovakia.
4-10 September 2004: Balkan Championships Youth Boys, Budva, Serbia Montenegro.
4-12 September 2004: Men’s Under 20 European Championships, Zagreb, Croatia.
8-12 September 2004: European Championship Tour Senior Beach Volleyball, Spanish Open, Valencia, Spain.
17-19 September 2004: European Championships Women Category A Qualification Tournaments, Various.
21-26 September 2004: 2005 FIVB World Grand Prix European Qualification, Ankara, Turkey.