BVA unveils brand new logo along the way to re-style its corporate identity
News from the Zonal Associations
Istanbul, Turkey, June 28, 2012. The Balkan Volleyball Association (BVA) recently unveiled its fully re-designed logo; developed by Radovan Djurovic from Montenegro, the logo was selected and approved by all members of the BVA, one of four Zonal Associations established under the umbrella of the CEV.
A couple of months ago the BVA Marketing Commission had decided to go for a re-styling of the BVA corporate identity to reflect the dynamism of its member federations, something that was associated to a so-called “Balkan spirit”. The first step of that strategy was the re-style of the official logo that actually dated back to the establishment of the BVA a few years ago. A special contest was organized for this purpose thereby involving all member countries and the final decision was eventually taken via a two-round vote.
A total of 30 proposals were submitted and the Marketing Commission had a meeting in Istanbul to shortlist only 6 that were retained for the final voting. That same meeting also defined the voting procedure for the second round determining the final winner by adopting a ranking system very similar to the Eurovision Song Contest, with every country assigning points to each of the shortlisted logos with a descending scale going from 8 to 1. Finally the proposal designed by Radovan Djurovic got 51 points, 11 more than the second-ranked logotype.
The next steps will be to adapt all communication tools to the new logo and work out a consistent corporate identity.